In a bold move that intertwines faith, patriotism, and commerce, former President Donald Trump has embarked on a unique venture: marketing Bibles. As he eyes a return to the White House, Trump has leveraged his platform to promote the “God Bless the USA Bible,” a product inspired by Lee Greenwood’s iconic anthem. This move comes at a time when Trump has solidified his position as the likely Republican nominee, further intertwining his political aspirations with his business ventures.
Trump’s promotion of the Bible, which retails for $59.99, is not just a commercial endeavor but a call to his base during a significant period in the Christian calendar. “Happy Holy Week! Let’s Make America Pray Again,” Trump announced, urging his followers to embrace this symbol of faith and nationalism as Easter approaches. This initiative surfaces amidst Trump’s financial challenges, highlighted by his struggle with legal expenses and efforts to manage a substantial civil fraud judgment.
Despite these hurdles, Trump’s message is clear: the Bible holds a special place in his life and, by extension, should in the homes of Americans. “All Americans need a Bible in their home, and I have many. It’s my favorite book,” Trump declared, positioning this Bible as a tool to reignite prayer across the nation.
The “God Bless the USA Bible” is not just any Bible. It is presented as the only Bible endorsed by Trump, featuring an easy-to-read format, large print, and a slim design for portability. Beyond the spiritual text, it includes foundational American documents like the U.S. Constitution and the Declaration of Independence, bridging faith with patriotism.
This venture is the latest in a series of commercial pursuits by Trump, who has previously ventured into sneakers, NFTs, and even steaks and vodka. Each project, including the Bible, carries Trump’s brand, extending his influence beyond politics into various facets of American culture.
Despite the commercial nature of these ventures, the Bible’s website emphasizes its non-political intent, distancing the product from any campaign. However, Trump’s deep connection with white evangelical Christians, a key component of his base, underscores the strategic overlap between his political and commercial endeavors.
Trump’s relationship with the evangelical community has been complex, marked by moments that raised eyebrows, such as his reference to “Two Corinthians” and his guardedness about personal Bible verses. Yet, his actions, like the controversial photo op with a Bible during racial justice protests, have not swayed his core supporters.
As Trump navigates his political comeback, his ventures, from Bibles to sneakers, reflect a blending of personal brand, patriotism, and faith. These efforts not only aim to bolster his financial standing but also to solidify his connection with a base that sees him as a champion of their values, despite the controversies that have followed him.