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Gucci Appoints Figure Skating Icon Yuzuru Hanyu as New Brand Ambassador

**Key Takeaways:**

– Gucci has announced Yuzuru Hanyu as its latest brand ambassador, joining after Thai actor Gulf Kanawut.
– Hanyu, a celebrated figure skater, has clinched two Olympic gold medals and received Japan’s People’s Honor Award.
– Since turning professional, Hanyu has contributed to the figure skating world and supported recovery efforts from the East Japan earthquake.
– Hanyu expressed his excitement about joining the Gucci community, praising the brand’s creativity and craftsmanship.
– Gucci’s roster of male ambassadors includes notable figures from various fields, highlighting the brand’s diverse representation.

Gucci is set to unveil figure skater Yuzuru Hanyu as its newest brand ambassador, following the earlier appointment of Thai celebrity Gulf Kanawut Traipipattanapong. Hanyu, who embarked on his skating journey at just four years old, has achieved remarkable success, securing gold medals at the Sochi 2014 and Pyeongchang 2018 Olympic Games. In 2022, he became the youngest individual to receive the People’s Honor Award from Japan’s prime minister, a testament to his inspirational achievements.

Transitioning to a professional career in July 2022, Hanyu has not only continued to excel in figure skating but has also played a pivotal role in organizing ice shows and aiding the recovery efforts following the devastating East Japan earthquake in his native Sendai.

Expressing his enthusiasm for joining the Gucci family, Hanyu stated, “Joining the Gucci community, which fosters connections with creators globally beyond fashion, fills me with immense joy.” He commended Gucci for its longstanding dedication to craftsmanship and innovation, which has captivated a wide audience in Japan and beyond. Hanyu looks forward to further exploring the enchantment of Gucci in the future.

Gucci’s selection of male ambassadors showcases a broad spectrum of talents, including Italian tennis star Jannik Sinner, Chinese actor and singer Xiao Zhan, British footballer Jack Grealish, Korean-American rapper and entrepreneur Jay Park, Japanese actor Jun Shison, Paul Mescal, Bad Bunny, and A$AP Rocky, underlining the brand’s commitment to celebrating diversity and excellence across different spheres.