In a unique move that intertwines faith with patriotism, former President Donald Trump has embarked on a new venture, promoting the sale of “God Bless the USA Bibles” as he eyes a return to the Oval Office. This initiative, inspired by Lee Greenwood’s iconic anthem, was announced via a video on Trump’s Truth Social platform, where he encouraged his followers to embrace the spirit of prayer, especially during the Holy Week leading up to Good Friday and Easter.
Trump, who emerged as the presumptive Republican nominee earlier this month, has long associated himself with Greenwood’s song, using it to rally his supporters at various events. In his promotional message, Trump stated, “Happy Holy Week! Let’s Make America Pray Again,” and directed his audience to a website where the Bible is available for purchase at $59.99.
This endeavor arrives at a time when Trump is navigating through financial challenges, exacerbated by legal battles on multiple fronts, including four criminal indictments and several civil charges. However, a recent decision by a New York appeals court has temporarily alleviated some financial pressure, allowing Trump to defer the payment of over $454 million in civil fraud judgments, provided he secures $175 million within a specified period. This comes on top of a $92 million bond Trump posted in relation to defamation lawsuits filed by writer E. Jean Carroll, who has accused him of sexual assault.
In his promotional video, Trump expressed his affinity for the Bible, describing it as his favorite book and emphasizing the importance of prayer in making America great again. The “God Bless the USA Bible,” marketed as the only Bible endorsed by Trump, features an easy-to-read format with large print and a slim design, making it convenient for readers to explore spiritual teachings anywhere, anytime. Beyond the King James Version translation, this special edition Bible includes foundational American documents like the U.S. Constitution, the Bill of Rights, the Declaration of Independence, and the Pledge of Allegiance, along with the handwritten chorus of Greenwood’s song.
Trump’s foray into Bible sales is the latest in a series of commercial ventures he has pursued while on the campaign trail. Last month, he unveiled a new line of Trump-branded sneakers at Sneaker Con in Philadelphia, and he has also ventured into the world of NFTs, or non-fungible tokens, generating significant revenue from digital trading cards that depict him in various heroic guises. Additionally, Trump has published books showcasing photographs from his presidency and letters he has received over the years.
Despite the commercial nature of these ventures, the website for the “God Bless the USA Bible” asserts that the product is not politically motivated and is unrelated to any political campaign. It clarifies that the website operates under a paid license from CIC Ventures LLC to use Trump’s name, likeness, and image, a license that can be terminated or revoked according to its terms. This licensing arrangement is similar to that of 45Footwear, another Trump-endorsed commercial venture.
Trump’s popularity among white evangelical Christians remains strong, despite aspects of his personal and public life that seemingly contrast with Christian teachings. His unique approach to expressing his faith, including unconventional references to biblical passages and a guarded attitude towards sharing personal religious beliefs, has been a topic of discussion among his supporters and critics alike.
As Trump continues to navigate the complex interplay of faith, commerce, and politics, his latest venture underscores his enduring influence and the diverse strategies he employs to connect with his base while addressing his financial and legal challenges.